At Fleur & Fable we believe businesses have an obligation to produce consciously designed products with an active consideration of the environment. We plant one tree for every product bought and hope to plant 2500 trees by the end of 2023.

Conscious design

We are continuously looking for ways to minimise our negative impact on the planet. We print in small runs, use soy-based (rather than petroleum) inks, and manufacture locally - usually in the same state to reduce the carbon footprint of our products. We ensure lifetime quality to keep our products out of landfill. So far we have redesigned our packaging to remove all plastics and ensure it’s recyclable too.


We're giving back to the resources we use. Trees are an integral part of our business for the paper we print on, the wood we carve our stamps from and the books we read. For every item purchased, Fleur & Fable will plant one tree with our impact partner Eden Reforestation Projects. They work with local communities to restore forests on a worldwide scale, creating jobs and protecting ecosystems. Read more here.

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